Bama is Norway's largest distributor of fresh fruit and vegetables, and one of Europe's leading companies in the category. After 140 years in business, Bama turns over approximately 24 billion NOK annually, employs around 3,300 people globally, and operates across grocery retail, foodservice, industry, flowers and international operations.
To mark the 140th anniversary, Ahead Group Norway was tasked with creating a film that engaged the wider public and evoked pride among employees, while incorporating celebrity ambassadors Erling Haaland and Martin Ødegaard without losing the brand's deeper story.
The insight was simple: Bama's story and Norway's story are inseparable. When Norway gained independence in 1905, Bama was importing its first bananas. That alignment became the creative foundation – a narrative in which Bama's products serve as a baton passed through iconic moments in Norwegian history, from King Haakon's arrival in 1905 to Oddvar Brå's broken ski pole in 1982 and Norway's legendary win over Brazil in 1998. Celebrity ambassadors were cast within these historical scenes, giving the film warmth and national pride. The film closes by looking forward, using Norway's hopes for the 2026 World Cup as a symbol of a bright future and finishing on a note of optimism that reflects Bama's own vision for the next 140 years.
.png)
.jpeg)