When Norway beat Brazil in 1998, thousands of fans spontaneously gathered at Spikersuppa in the heart of Oslo, creating memories that are still alive today. But a whole generation was never there. Ahead of the 2026 World Cup, we asked ourselves a simple question: what if we could recreate that place for a new generation? The answer was Fotball i Sentrum – a historic moment in Norwegian football turned into a cultural event for everyone.
Turning one of Oslo's most iconic public spaces into a fan zone meant building it piece by piece. Fibre, giant screens, wrapping, food, drink, toilets, security, benches and neighbour notices – and, of course, the flowers. Then came the most important part: getting people there. The whole agency got involved, and we created 110 promotional posters, each with a playful tone designed to pull people to Spikersuppa. Soon, others were spreading the word for us. Danish TV came. Brazilian fans came. The Norwegian press came, along with brands like Domino's and well-known Norwegian celebrities.
For 34 days, Spikersuppa became Oslo's home base for the tournament. With free entry, giant screens, food, music and thousands of fans every day, it grew into the city's biggest shared football celebration since 1998. But it was never just about the numbers. It was about being there, together – the moments, the cheering and the memories that stay with you.
In 1998, the party happened spontaneously. In 2026, we created the place where it could happen again, and a new generation got its own memories from Spikersuppa.
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